Are you looking to create a new online or want to update the existing one?
The biggest hurdle you must be facing in such a situation is choosing the right platform to proceed with. However, a large number of options are available today to accomplish the task, the two most popular among them are WooCommerce and Shopify. If you are also looking to make a choice between the WooCommerce v/s Shopify and struggling with a number of questions such as which one of the two is the best fit for your needs, which one is more cost-effective, which one offers you more number of features and so on then don’t worry as you are landed at the right page.
This article is aimed at introducing you with the two most commonly used platforms for developing eCommerce applications – WooCommerce v/s Shopify and assisting you to make a wise choice between the two. Meanwhile, if you are sure about your choice and want to hire experienced eCommerce developers to work on your upcoming project, you can meet our team today.
WooCommerce – An Overview
WooCommerce is a WordPress plugin that enables developers to easily transform their WordPress website into a fully-functional online store. The remarkably feature-rich plugin enables developers to mold the websites in any way as per the requirements and permits business owners to sell anything from physical products to digital services. Moreover to this, a large number of WooCommerce extensions are available in the market that allows the developers to include added functionalities to the website that may not be available in the traditional WooCommerce plugin.?
Benefits of WooCommerce
- WooCommerce provides a huge range of customization options.
- The WooCommerce plugin is free of cost to use.
- The plugin has a huge community support across the globe.
- The plugin works with WordPress, the most comfortable platform to accomplish SEO activities.
- WooCommerce is a greatly coordinated platform that provides a feeling of professionalism.
Drawbacks of WooCommerce
- WooCommerce requires the involvement of two platforms – WordPress and WooCommerce for a successful accomplishment.?
- Although WooCommerce offers a huge range of functionalities to generate an effective online store, the numbers are not perfect sometimes that may lead to go for paid extensions thereby increasing the cost of development.?
Shopify – An Overview
Shopify is an eCommerce platform utilized by store owners to create their online stores. It is an eCommerce website builder that has a room for everyone right from the beginner level developers to eCommerce professionals. Shopify proffers you the ability to select from a huge collection of free and paid design templates along with a variety of editing tools that you can utilize to mold your selected template in a way that goes in accordance with your brand. Moreover, the subscription with Shopify also incorporates a secured and stable hosting for your site.?
Benefits of Shopify
- Shopify offers a number of pleasant themes to make the site more attractive.
- It allows you to launch your site in no time.
- The prices offered by Shopify are very much satisfactory.?
- Shopify offers a 14 days free trial so that you can test it for yourself before making a purchasing decision.?
- Shopify provides a free theme loaded on to your store and permits you to customize it in whatever way you want.
Drawbacks of Shopify
- Shopify does not allow you to have much control over your site.
- The customization offered by Shopify is not very good as compared to other platforms.
WooCommerce v/s Shopify – A Quick Comparison Between the Two
- WooCommerce is self-hosted that saves all your store’s files on your own server. Hence, you are free to change anything as and when you desire. Shopify, on the other hand, is hosted where Shopify manages the software for you. This means that you can introduce only those changes to the software that Shopify allows you to introduce.?
- WooCommerce is not as beginner-friendly as Shopify is.
- WooCommerce provides a lot of customization options that give you the flexibility to create almost everything you desire in your store which may not be possible with Shopify.
- The ease of use offered by Shopify is excellent whereas it is not-so-good in the case of WooCommerce
- Shopify offers an excellent uptime and page speed whereas it is just OK in the case of WooCommerce.
- The security parameters offered by Shopify are better as compared to WooCommerce.
- The multilingual capabilities offered by Shopify are poor whereas WooCommerce provides great multilingual capabilities.
- Getting started with WooCommerce is a bit lengthy process as it involves the installation of WordPress and then configuring WooCommerce with it whereas creating a Shopify account is all that you need to do in order to get started with Shopify.?
- WooCommerce offers unlimited numbers of ready-made themes that can be utilized to give a pleasant look to your website whereas the numbers are limited in the case of Shopify.
- WooCommerce is a free plugin. Shopify, on the other hand, is not free to use however it provides a free trial version of 14 days that you can utilize to test it before going for a purchase.?
The Bottom Line
Looking at the above discussion, we can conclude that both WooCommerce and Shopify have their own unique feature set, pros, and cons. Although the most important factors to be considered while choosing a platform to accomplish any task include its feature set, pricing, and flexibility and the same is applicable here also, there are a lot more things that are required to be thought of before proceeding with the next steps.?
Indylogix is a company that possesses such a development team that is having strong expertise on both the platforms. Hence, no matter whatever is your choice, get in touch with us straight away to enjoy the best services at the most affordable prices!
Millions of people don’t want to work in a corporative business environment and rather prefer to make it on their own with their own ideas and proper decisions. This is where eCommerce platforms come to create a whole new business as a startup or just enhance an already working model. What a time to be alive!
Shopify is probably the most popular eCommerce platform in the world and can help you in creating a visually stunning and fully-functional online store. A Shopify store is entirely customizable thus providing uniqueness in today’s huge competition. In this article we are going to point out the factors that make Shopify suitable for retailers in 2018. ?
So what are the biggest benefits of Shopify that make it the most preferred platform?
Affordable Initial Prices
When starting a new business getting the initial budget right is vital. Every successful startup had to cut costs in the beginning and this is no surprise. The good thing about Shopify is that you get everything needed for a fully-operational online store at a rather low price. In addition, if we compare Shopify with the other popular eCommerce platforms – the same amount of money will get your business furthest with Shopify. That way you can focus on features and improvements and not cost saving.?
No Specific Technical Knowledge Required
The good thing about Shopify is that it is not aimed only at IT specialists or web developers – it should be suitable for everybody who wants to sell a product or service. You don’t need any specific programming or networking skills to make your online shop work.
If you don’t know anything about hosting – Shopify has got you covered. The guys from Shopify handle and pay for the hosting that is actually faster than expected. In addition their employees also maintain the needed software and handle the payment gateways.
Setting It Up is Easy
Setting up an online shop with Shopify is a piece of cake via its admin interface. In our opinion it is very user-friendly and logical. Thorough documentation and video guides are also available for your needs.
Of course, if you have problems you can hire a Shopify expert who will not only set up everything perfectly but will also explain the various options in detail so together you can make the best decisions for your business. Setting up an online store for retailers has never been so accessible and easy!
Themes and Apps That Will Help You Stand Among the Competition
As we said in the beginning your online store is fully customizable with Shopify. In your search for uniqueness you can choose from more than 160 themes. These themes can be found in the Shopify Theme Store, but keep in mind that not all of them are free! After you pick up the right theme for your business sector, you can further customize it by editing the code itself.
If you don’t have an artistic vision yet – don’t worry! Our Shopify Development Services will do wonders with your online store and attract even more customers and profit. We know how things should be done!
It Is One Secure Platform
Security is vital for every business and respectively its customers nowadays. Your clients need to feel safe when they visit your website or they will never do it again! If you are new to the eCommerce world this is probably a bit frightening…but do not worry as the guys from Shopify have your security covered.
Shopify protects your data with important security updates, handles compliance and shields your store against malicious attempts. Once you are sure that your website is secured you can focus on finding new customers and increasing the income!
Another positive thing about Shopify is that it is constantly developing and new valuable features are added. So What Should we expect from Shopify in 2018?
Impressive Revenue Growth Will Continue
It is no secret that as a company Shopify is growing with every single year. With a 90% revenue growth in 2016 specialists predict a 70% growth for 2017. You can imagine this is a huge deal for a company that has been founded in 2004.
With a 95% revenue increase in 2015, we can see that these growth numbers are slowing down in pace but there is nothing to worry about. Shopify doesn’t have that many close competitors and as traditional business gets more and more “digital” Shopify may soon be unreachable as the number one eCommerce platform. ?
The Evolution into a Whole Ecosystem
Shopify is not only increasing its revenue but developing its customer base as well. This is because they are growing smart by adding new and new valuable features. That way Shopify is slowly turning into a full ecosystem of services. ?
These add-on services include a point-of-sale card reader, Shopify Pay (stores clients’ payment info), a wholesale channel for retailers, new APIs that serve for Shopify integration into apps and others.
Improved Security and Payment System
As our lifestyle and everyday activities depend more and more on digital media and the Internet malicious attacks will improve in number as well. This is why every reputable company needs to guard our personal information very seriously. A simple leak of client payment data can destroy a huge company for just a week.
As mobile eCommerce continues its rise in 2018 mobile devices might be the top approach for online shopping. For this reason Shopify is expanding its payment methods. The newest addition to the family is Google Pay that will transfer all payment and shipping information directly to the customers’ Google Account. Another announcement is that shopping via Instagram is now available in Australia, Canada, UK, France, Germany, Spain, Italy and Brazil as well.
It you are part of a startup company and want to sell a unique product you have a lot to take care of. There are many eCommerce platforms from which to choose from and in this article we’ve covered the most important factors that you should be on the lookout for.
In our opinion Shopify will most probably be the right choice as it offers quite more for the same price. We already mentioned the ease of use, affordable initial price, hundreds of customizable themes and security that you can trust! In short – if you want to build an online store – you cannot go wrong with Shopify! We at IndyLogix are here to share our knowledge and know-how and help you in expanding your business!
Spreading the word about your business and products has never been easier! We have to be happy that we live in the time of Internet because we can advertise our services globally and conduct business with every part of the world – and this is truly a blessing!
Creating an online store in 2018 might turn your small business into an internationally known brand. We want to help you in this aspect and for this reason we’ve created this list containing the most important steps when setting up an online store for small businesses. Follow them wisely and success will be just a matter of time!
Steps to Build an eCommerce Shop!
Research Your Business Models:
This step is of most importance for every business sector and company nowadays. While growing your customer base and involving more and more in marketing you’ll have to answer a couple of business defying questions like “What is your target customer?” , “What is your profit margin?” or “How will you involve customers and gain revenue?”.
Deep research is decisive as you may use an already known business model that has stood against the test of time or create a custom one that should serve perfectly for your business niche and offerings.
Choose the Best eCommerce Platform:
The globally free market created a wide gamma of services that everybody can use. The same applies for the eCommerce platform, which is the most effortless option to grow your sales. Many of the popular platforms would work, but choosing the right one is essential.
Building an eCommerce Store with Shopify might be one of the easiest approaches towards international sales. Shopify starts cheap and is a fully hosted eCommerce solution that requires just a simple log in. The main good features about Shopify are that no programming knowledge is needed and you can sign up for a trial before you invest anything.
Build your eCommerce Website:
Don’t settle with sales only in Sydney – go for global fame! After choosing the correct eCommerce platform you need to arrange some website- specific questions. Selecting the right web hosting is as important as choosing the right domain name that describes your business. As a webshop, your domain will be the main identity and should be easily remembered by your target audience.
Your website must use a modern layout and implement an alluring responsive design, in order to grab the customer’s attention. With Shopify, you can create a broad eCommerce website that will be easy accessible from your customers.
Integrate Payment Module:
It is always better to include as many payment options as possible. If you are looking for international sales this is crucial as the popular payment options vary from country to country. If you are focusing on a single country, like Australia for example, you’ll need to research your competitors and see what payment options are popular with them. Be aware that they come with different fees, so look into that.
When it comes to security the common eCommerce platforms have you covered as they all administer SSL Certificates. This is a huge benefit because this certificate secures all the information communicated through your webshop.
Attract and Convert Visitors into customers:
We already mentioned that, in order to attract visitors your online store needs to have a nice design that is user friendly. Other ways that will come in handy are creating a Landing page and being active on Social Media. Proper SEO Optimization is important because most online sales start with a simple Google search.
Converting these visitors into customers is probably the trickiest part. This is assisted by user friendly call-to-action (CTAs) features, optimized opt-in forms, customer testimonials or case studies. We cannot underestimate common factors and methods like fast website speed, improving customer service or optimizing your email campaigns.
Manage Orders and Shipment:
Managing orders and shipment without mistakes or unnecessary delays is crucial for building a base of loyal customers. Even if you want to work only in Australia your order and delivery -related features need to be top notch! You need to test all the offered features before starting any sale.
Even if you had problems until now, you can always improve your customer’s shipping experience. One thing that makes a good impression is end-to-end order visibility and tracking. Customer communication is vital as every client appreciates when they are fully aware of any problems that may occur and where is their product.
Market Products Online and Build Brand Reputation:
Building Brand Reputation comes as the last step in our list, but is one of the most important factors for a big volume of sales. Even if you offer something unique – it will be nothing without the proper marketing actions. Modern product marketing methods rely heavily on Social Media and you should believe in their power.
After choosing the right platform, you need to build a social network that will co-promote your services. In order to make this happen, your content needs to be “Like” and “Share” worthy. Collecting constructive feedback and improving your customer service will always be a perfect way to build a positive business image.
Use Analytics and Other Metrics:
We all want our eCommerce shop to be a huge success but this doesn’t happen overnight. Once you’ve completed all the necessary tasks and your online store is alive you need to be on the lookout for feedback and alter features if necessary. Good choices are not always the first decisions that we make.
Use different metrics like the number of unique visitors, popular products, conversion rate and average revenue per client to analyze your operation and be ahead of time in terms of needed changes. Eventually, you will know your target audience by tracking how they interact with your online shop.
Nowadays setting up an online store for your Small Business is a piece of cake and requires no programming or marketing education. Nevertheless, some rules have emerged and all business owners need to follow them in order to succeed.
In this article, we’ve gathered some good ideas and tips that you should follow if you’re building an eCommerce store with Shopify or some of the other popular platforms. If you’re a beginner in this field a good advice is to act in accordance with our steps. That way you will not miss or misinterpret a task that might be important. Big sales are just a couple of clicks away!
What Are The 5 Main Differences Between Shopify And Magento?
If you are a busy person you know that time is becoming an extremely important asset nowadays. Time is money and nobody wants to waste money, right? This is the reason why we try to spend less time in everyday activities and turn to technology for help.
Online shopping has proven to be a reliable and effective time saver. Millions of people purchase goods over the internet and the number of online shops is increasing with every day. This is why selecting the right online platform is a very important decision and needs to be de taken quite seriously.
There are hundreds of options when it comes to e-commerce platforms but two names are standing up among the rest – Magento and Shopify. If you are hesitating between these two, this head to head comparison will hopefully help you.
1.?????? The Price Has Never Been So Important
The Shopify development platform is a software as a service product, which means it does not include any setup cost and works with monthly fees. If you prefer to be a Shopify developer you can even use a 14-day free testing period and judge the options for yourself.
Using the Magento development system doesn’t require any setup expenses as it is totally free. On the other hand the cheapest Shopify plan is $9 per month and will fix you up with a Facebook store.
The main difference comes from the fact that while Shopify charges you monthly, it provides hosting, SSL certificate, file storage and domain name, while with Magento you have to arrange your own hosting and will probably need to pay bandwidth expenses.
2.?????? Support Should Be Always Considered
The Shopify development team can be reached in many ways including direct chat (4 min response time), email (29 hours response time) and their support telephone line is open for business 24/7.
Magento does not offer constant support but they have provided a customer support and policy guides that could be downloaded from their website. Besides that, Magento has a huge community and a Magento developer might see your ticket in the forums.
3.?????? How Much Technical Knowledge You Will Need
When speaking of “user-friendly” Shopify is a real synonym as the only thing that you need to do is to fill in the wanted content, choose the theme that suits you and you can start selling.
As we already mentioned there is no server to be maintained and you just need to enter your basic domain information. Piece of cake!
If you plan to use its “Community Edition”, your Magento development process will need some technical know-how in order to work properly. You can still set it up and see how the website will display some of your content, but it is quite possible that you will need a full-time Magento developer in order to take the most of it.
4.?????? Security Should Be a Top Priority
With Shopify, security shouldn’t be a real problem. Every store has SLL encryption across all pages and it is Level 1 PCI DSS compliant so you can be sure that your online store will not be hacked.
Magento, on the other hand, is self-hosted, as we already mentioned. This means that it is your responsibility to secure the hosting. Buying a more expensive hosting plan should help, but any security cracks will be down to you. Sadly, due to its open-source code we heard of some security breaches.
5.?????? Some Other Differences In Their Features
- The Magento development community falls behind Shopify in terms of payment gateway options. Shopify supports 70 payment gateways while you have to use third-party add-ons in order to extend their number in Magento.
- The Shopify development community does not provide full multi-lingual capabilities and third-party apps need to be used. On the other hand, Magento has a better built-in multi-lingual support.
- The Magento development community provides coupons, discount code creation and calculation functionalities while Shopify does not offer such options in its starter plan. It is still available in the plans that are more expensive.
6.?????? Conclusion – As Hard As It Can Get!
Both platforms are outstanding when it comes to eCommerce and have huge similarities. This is why we discussed only the differences between the Shopify and Magento development experiences.
One might say that Shopify is the more practical option since it is a hosted and fully managed service. It will save you time and offers the better security and user-friendliness.
On the other hand working successfully with Magento will make you a real Magento developer as it requires much more technical knowledge and unfortunately time. So for the technically savvy people this disadvantage might be interesting and an opportunity to shine.
In any case you have to think whether you have the enthusiasm to build your online store from scratch or need to start selling as soon as possible.