The evolvement of smartphones has completely altered the view of application development. Today, everyone is looking for such kinds of apps that not just serve the purpose greatly but are mobile-friendly as well. This is due to the fact that the number of individuals utilizing mobile devices to access the internet is more than double the number of individuals utilizing desktop devices for the same. Hence, the demand for Mobile Applications Development is also raised significantly as a result.
Looking at the scenario, businesses are constantly looking for innovative technologies that can aid them in creating mobile applications in a more productive and enhanced way. One of the most popular names that has gained too much attraction in this respect is Angular JS.
Angular JS is a framework that is serving as one of the excellent platforms for developing web, as well as, mobile applications at the present date due to which the demand for Angular JS developers is seen rising day by day.
In this article, we are aiming to introduce you with the main features of Angular JS that can bound you to choose the amazing framework for developing your next mobile app but before this let’s have a brief introduction of Angular JS.
Angular JS – A Brief Introduction
Main Reasons To Choose Angular JS For Your Next Mobile Application
The framework is comprised of a number of unique features because of which it has become one of the top choices among the developer community for developing web as well as mobile applications. Let us discuss these features in detail
1. Angular JS permits the utilization of existing data
One of the most prominent features of the framework is that it permits the application developers to utilize their existing databases without any boundations.?
2. Angular JS helps to develop an expressive user interface
Angular JS encourages the use of HTML which is an extremely clear and spontaneous markup language that does not introduce much complexities to the codes. Hence, the applications developed using Angular JS are extremely interactive and prone to better user-friendliness.?
3. Angular JS makes the development faster
The framework lets developers to accomplish the development task by drafting only a few lines of code. The framework also provides a code reusability feature that enables developers to reuse the same lines of code drafted before. This ultimately aids in saving a hell lot of development time and making the application development much faster.?
4. Angular JS supports modularity of the code
Modularity, in software engineering, to the idea of creating various modules and then connecting them to develop the whole system. Modularity facilitates the reusability of code and lessen duplication. Angular JS encourages the idea of modularity and moreover, it has the capability of identifying when an additional module is required and joins it with the application automatically.
5. Angular JS is open source
As AngularJS is an open-source, it is simpler to modify the source code for meeting the customer needs. Also, it allows the creation of custom applications in a cost-effective manner.?
6. The simple MVC architecture
AngularJS’s Model View Controller (MVC) architecture is simplistic enough to create dynamic? applications having a lot of components and complex requirements.? The MVC divides the logic, process, and user interface associated with the application into several distinct modules hence making the development of apps simple and smooth as well as improving the code quality at the same time.
7. Angular JS eases the testing overhead
The framework proffers a very healthy testing compatibility for both unit as well as end-to-end testing that incorporates a great ease and flexibility to the testing chore associated with any stage of the development.??
8. Angular JS provides enhanced support for application security
Looking at the constant rise appearing in cyberattacks, the application security has become one of the top concerns of the organizations at the present date. AngularJS has reduced these anxieties to a great extent by incorporating the? HTTP interface. Moreover, the framework too allows developers to blend external security systems with their Angular applications.
9. Angular JS provides two-way data binding
Angular JS provides a two-way data binding feature which means that any modifications introduced to the objects of the application are instantly reflected to the user-interface and any modifications introduced to the user interface are instantly reflected to the objects.?
10. Angular JS provides an enhanced user experience and functionality
The outstanding features provided by Angular JS remarkably enhances the functionality of the app. The features also contribute to significantly improving the end-user experience thus making the application more reliable. Moreover, the framework also permits the developers to obtain the required results just by performing a few manipulations over HTML and Java codes.
11. Angular JS facilitates easy collaboration
The success of any given project does not only depend on a particular developer/developers, in fact, it is the entire team who is responsible for the success/failures of a project. Hence, easy collaboration among the team members is crucial to guarantee a steady development process. The framework has a feature known as Dependency Injection that facilitates easy collaboration among the members associated with the project.?
Angular JS has traveled a long distance since its first launch in 2009. The framework is already serving as a great tool to develop amazing web applications in a variety of domains such as eCommerce, mCommerce, Whether apps, Travel apps, Social apps and so on and now, slowly and gradually, it is grabbing the market of Mobile App Development as well and all the credit goes to the endless number of features it has to serve. The Mobile Application Development in Angular JS has eased the life of Mobile Application Developers by making them free from observing the codes required to fulfill the desired goals.?
So, if you are planning to develop your next application and still not considered this amazing framework, do think about it before proceeding and get in touch with our team of experts to get the flawless application!
Technology is something that never stops evolving and constant improvement of technology has made us enter a world where a fast and reliable internet has become a primary demand of today.
Although the inception of 4G technology in the past years changed the status of the mobile app development industry to a large extent, people were demanding for something even better. In order to feed the rising demand of much higher internet speed, the concept of 5G was introduced by the technological world.?
5G technology is the most current release of the mobile world developed with an aim to raise the quickness and performance of the wireless networks. In addition to improved speed and latency, the technology also contributes network management features as well as network slicing that generates several virtual networks with the help of a single 5G network.
REMARKABLE FEATURES OF 5G THAT ARE LIKELY TO INFLUENCE MOBILE APP DEVELOPMENT
The impacts of 5G technology is not an alteration of its ancestors in fact the technology holds a completely innovative communication architecture capable of offering improved services to all the users. The future of app development is surely going to experience a fantastic change with the introduction of 5G as a result.?
The 5G features that are likely to play an important role in the development of mobile apps are as under
1. Intensified Speed
5G is intended to provide a smoother and faster cellular connection. This wireless network offers 100 times the speed given by 4G networks. The 5G network provides a data transfer speed that ranges from 50 Mbit/s to 2 Gbit/s and beyond, hence, extremely fast downloads and file transfers can be expected.
2. Diminished Latency
4G networks are able to present a normal latency of 50 milliseconds. However, 5G promises to cut this up to only one millisecond. Such an ultra-reliable low latency communication (URLLC) will permit the data to be carried over between the devices with the least interference. The reduced network interruption and obstacles will allow mobile apps to perform in a better way and provide an improved UX.
3. Strengthened Connection Density
4G is able to combine with approximately 2,000 devices inside a range of? 0.38 square miles whereas 5G is capable of supporting up to a million devices.
4. Capacity Enhancement
5G guarantees a higher optimization of network traffic, as well as efficient handling of usage spikes so that thousands of devices can seamlessly interact with sensors, machines, hardware, and so on.
5. Extended Bandwidth and Upgraded Precision
5G will comprise all preceding cellular spectrums that will aid in ensuring better connectivity. The radio frequencies of 5G will be higher and wavelengths will be shorter as compared to 4G. Moreover, the upgraded bandwidth of 5G encourages improved accuracy and better responsiveness.?
IMPACTS OF 5G ON MOBILE APP DEVELOPMENT
1. Excellent Video Apps
5G can contribute towards making a visible enhancement in the quality of video apps by blending the features like higher resolution, decreased latency, faster speeds, and smoother performance.
2. Rise in AR and VR-Based Apps
The introduction of 5G will make users to practically see the arrival of Augmented Reality and Virtual Reality in approximately all shapes of life. The technologies can be seamlessly blended into mobile apps due to the enhanced operational speeds and reduced latency offered by 5G.
3. Better Utilization of 3D Technology
The introduction of 5G technology is going to give a tremendous hike to mobile app development, 3D gaming, and immersive augmented reality. The mobile apps equipped with 5G network and 3D printers will provide the chance to the users to generate the best quality 3D object models. These types of apps will be very useful for the construction and the education division.
4. Encouraged IoT Implementation
The improved communication speed and extended battery life offered by the 5G wireless networks propose excellent circumstances to implement the Internet of Things. The 5G network will enable the mobile app developers to put the effort into such IoT domains for which keeping a difference between 4 milliseconds and 40 milliseconds is highly crucial.
5. A Significantly Improved Battery Life
Due to enhanced speed, lessened latency, and more limited dependency on hardware, battery consumption is expected to diminish significantly. Hence, 5G is capable of extending the battery power of mobiles as well as IoT devices. This will enable users to interact with apps for a longer time.
6. Better Integration
5G will permit developers to combine multiple technologies into their apps efficiently. 5G is expected to take the aspects such as personalized communications, immediate feedback, and cloud-based services even further. The App developers are required to get ready for additional human-machine interactions as well as machine-machine interactions.
FAQS ABOUT 5G
1. What is 5G?
5G is the latest global wireless standard after the introduction of 1G, 2G, 3G, and 4G mobile networks. 5G wireless technology is expected to provide much higher data speeds, extremely low latency, more security, extensive network capacity,?
improved availability, and smoother user experience.
2. How is 5G better than 4G?
- Impacts of 5G is more aggressive as compared to 4G
- It has more capacity as compared to 4G
- It has a significantly lower latency as compared to 4G
- 5G is a centralized platform having more capability than 4G
- 5G utilizes spectrum in a better way as compared to 4G
3. Where is 5G being used?
5G is broadly utilized across three major types of connected services, which include improved mobile broadband, mission-critical conversations, and heavy IoT.
4. How fast 5G is?
5G works at a data rate of up to 10 gigabytes per second. You can experience a 10 to 100x improvement over 4G networks while using a 5G network.
5. What are the impacts of 5G on mobile app development?
5G is going to influence mobile application development in a number of ways. This includes quick file transfer, media-rich user experience, personalized chatbots, less hardware dependency, and so on.?
If you are looking to develop your next mobile application with all the latest features discussed above, you can contact us right away to hire the best mobile app developers in the industry!
Mobile phones have turned out to be an important tool for our lives as well as almost all kinds of businesses be it transportation, hospitality, healthcare, marketing, education, and so on. A number of business owners are adopting mobile applications to run their businesses in an enhanced manner. Smartphones and mobile applications together offer a great chance to the business owners to grow their business in an anticipated way. The primary aim behind developing a mobile application for a business is to reach more and more people, generating new customers and increasing revenues.?
Although the creation of a mobile application for a business is not a new concept anymore but still developing a mobile application is not an easy job. It requires a detailed understanding of the domain, expertise, and skills to create an attractive and user-friendly application with proper functionality. Also, there are a few important points that need to be taken care of while planning to create a mobile application. These important points can be seen as under:
The platform on which the mobile app has to be run plays an important role while heading towards developing a mobile application. The country from which the target audience belongs should be kept in mind while choosing the platform for a mobile app. For example, if the target audience belongs to a country like the USA then you should go for platforms like Android or iOS rather than going for windows as these platforms are more commonly used in the USA.? After all, spreading the app to the maximum number of users and growing the business is the ultimate target behind creating a mobile app.
Native or Hybrid
Native apps are the smartphone apps that are designed to run on a specific operating system like Android or iOS. Hybrid apps, on the other hand, are the apps capable of running across multiple platforms. Although, native apps offer a better user experience, hybrid apps like Flutter are becoming more popular nowadays due to the budget and time constraints associated with the development of native apps. In short, we can say that both have their own advantages as well as disadvantages. Hence, you are required to make a choice as per your business needs.
Choosing the right backend is again an important decision to be made while planning to develop a mobile application as a number of applications are API driven at the present date.
Not all the mobile apps you create demand for a customize backend programming. Estimating the cost involved in setting up the backend is always recommended while making the decision.?
The main aim of creating a mobile app is to serve people and generate more business. Hence, the factors like gender, age-group of the target audience should always be kept in mind while planning to develop a mobile application. For example, if the target audience comprises children of the age group under 10 years then more utilization of graphics and less of text will make the app works better. Similarly, if the application is designed with an aim to run an online store, then it should be a professional app that matches all the standards of eCommerce apps.?
User Interface and Design
A beautiful and attractive design is crucial for the success of an application. The application is a failure if it is not designed properly no matter how good it is in terms of functionality. In addition to having a good design, the application should be appealing and user friendly as well as the probability of people not coming back to the app if they do not find it user-friendly is 99%.?
Method of Development
The method adopted for the development is extremely important to deliver a quality product. A number of software development models are available to execute the development process. These include the waterfall model, RAD model, prototype model, and agile model. Although the selection of life cycle models purely depends on the type of application you want to develop, one of the best and the most common methods that are being employed in the development very frequently these days is the Agile method.?
App Development Standards
Adopting the outdated technologies for the development of the app is not going to work anymore. Hence, it is crucial to use the advanced tools and technologies for better user experience.
Screen Resolution and Size
A huge range of screen sizes is available in the market and is being used by people at the present date. Hence, the application should be responsive enough to get fit properly across various screen sizes and resolutions.?
Analysis of Similar Application
It is always wise to check what your competitors are offering to their users. Go through the reviews of similar apps, find out the problems the users are facing while using it, and try to solve those issues in your app. Also, try to provide additional features in your app that are not given in your rival’s app. Always try to give better than your competitor in order to gain the attraction of the users easily.
Ensure to incorporate proper security measures to your application. Although security has been improved significantly in the latest years, it is still an actively discussed issue for a number of reasons. Your application may turn out to be a failure if it lacks the adequate security measures or something is not addressed properly. Hence, security is still one of the top concerns you should have on your list.
The usage of smartphones is estimated to touch up to 4 billion users in 2020. Around 80% of individuals make use of mobile applications to do payments, purchases, and bookings. Mobile applications are demonstrating to be an indispensable tool for the development of all kinds of businesses no matter what the domain is. Hence, creating a mobile application can contribute towards the tremendous growth of the business provided the above points are kept in mind while heading towards the development of a mobile application!
One of the major contributors to digital marketing’s shifting trends this year is the sheer increase in the number of active mobile users online.
In order to keep up with the this change and stay ahead of the competition, it’s crucial that entrepreneurs and marketers alike nurture a keen insight into the different ways they can optimize campaigns to reach mobile audiences and what techniques may be used to remain responsive to the needs and wants of today’s growing mobile market.
To help with that, we feature carefully curated, up-to-date strategies based on the insight of industry and thought leaders in digital marketing.
5 Key Insights to Help You Target the Mobile Market
1. Shift to vertical views.
Mobile users are going increasingly vertical. That’s not in reference to the population of mobile internet users online, though that is projected to continue to in its meteoric rise. The statement is in reference to how smartphone users are viewing content vertically instead of in portrait mode nowadays, particularly when it comes to how they’re watching videos.
2. Go local.
One of the big conveniences of smartphones is that you can take them anywhere. Even if you’re not a brick-and-mortar kind of business, you can still use geo-targeting to your advantage by creating a personalized experience on your website based on what visuals, messaging, and content work well for customers in a particular locale, according to marketing expert Neil Patel.
3. Capitalize on the power of videos.
Videos were a hit in 2018. Their potency remains as there is definitely user demand for live content. And it’s not just that they do well on social media platforms and YouTube. If you haven’t tried it out, it turns out that the integration of videos into marketing emails and blogs produce positive results when it comes to clicks and on-site dwell time respectively.
4. Optimize for voice.
With the advent of AI assistants the likes Siri and Alexa, there’s been a surge in the number of users/queries using voice search to find information. This means that now more than ever, it’s important that your keywords are optimized in such a way that it captures user intent and language unique to voice search users.
5. Automate with AI.
Aside from virtual assistants that facilitate user searches and perform administrative support tasks like issuing due date reminders, AI is now seeing more implementations in digital marketing, customer support (chatbots), automated report generation and analysis, and predictive lead generation.
Take A Step Into The Future
Now that we’ve taken a closer look into the different strategies you can include in your mobile marketing campaign, all that’s left is to take action.
Not sure where to start? Or, maybe you’ve already been hard at work creating and implementing mobile-friendly campaigns. Either way, we’d love to hear your thoughts. Reach out in the comments below to ask questions or share your take on the topic.
For regular updates on trends and digital marketing news, fill in the form and click Subscribe. We’re happy to deliver the intel straight to your inbox.
Keep Your Visitors On Your Page With The Ultimate Checklist To Reduce Your Bounce Rate[div class=”bounce-detail”]
Who should read this content:
- Web Marketers / SEO – Who want to improve a client’s website and therefore do a good job.
- Web Commerce Owners – Who want to make direct sales from their website and thus continue to exist as a company?
- Any Business Owner – Who wants to use their web presence actively and win new customers with it?
Nowadays global business activities depend heavily on the internet and web interaction with future customers. This is no surprise since we all use Internet extensively in search for goods and services. Our opinion and decisions depend massively on the output we will find on the World Wide Web.
This is why internet marketing and the way how we promote our products and services throughout the web became kind of a science subject. There are no guesses for success. What works is very well know and will surely bring you more sales.
In order to avoid any mistakes, we need to be aware of many marketing factors and technical aspects. The term bounce rate is rather new but is growing in popularity and importance. The bounce rate needs to be low in order to succeed via your website. We want to help the masses and for this reason, in this article, we are going to share the 15 most effective methods to reduce your bounce rate.
What is Bounce Rate?
If you are not aware what the bounce rate is, let’s start with the fact that most of the times it is a bad thing and you should avoid having a high number. In short, the bounce rate is the percentage of website users who navigate out of the site after viewing just one page. We could also say that the bounce rate is the number of single-page sessions divided by all sessions.
Since the users did not open any other page of your website only a single request is sent to the Analytics server. This basically means that this session has a duration of 0 seconds since no other click was registered and therefore no length could be calculated.
If we simplify that, having a high bounce rate means that your home page is boring for the users and does not engage them enough. Needless to say, this is not working in your favor and you need to change something fast.
Have a look at the actions that could save your bounce rate:
1. Write Attractive Meta Tags for Search Users
Everybody who is searching for a specific product or service is reaching to Google at first. This is where you need to interact and this can only happen by boosting your SEO. No matter how advanced a website is its HTML is still the most crucial part when it comes to SEO.
Add attractive Meta tags that will describe what your page is all about. They will be of most importance when your site is crawled but will not be visible in the text. Use Google Search in your favor.
2. Fix HTTPS Mixed-Content Warnings
If your site is running over HTTPS but contains some HTTP resources, most probably you see some mixed-content warnings quite often. Many businesses decided to migrate to HTTPS and use the advantages that come from that, but quite a lot of problems occur in addition to the benefits.
Every user wants to feel secure when using your site and a browser warning will do exactly the opposite. If you want to earn your users’ trust – fix those mixed-content warnings as soon as possible.
3. Speed Up Your Website
Speed is one of the most important bounce rate forming factors. Nobody wants to waste their time. A delay of just 500 milliseconds frustrates more than 26% of all visitors which results in a huge bounce rate. Optimize your page load time and you will have happy visitors!
4. Make Your Content More Accessible with Smart Formatting
In this severe competition, t is important to present your content as user-friendly as possible. Re-format your pages and make them more accessible and welcoming.
Some advice towards facilitating your visitors are using bulleted lists, sub headings when possible, appropriate images and headers. These formatting options to make your website more accessible for the visitors and they will appreciate it!
5. Update Your Outdated Content?
If you use the same content as 4 years ago things are not looking well. For sure, something has changed over these years, and if not – this is bad for your business. Show what have you’ve been up to! Update your outdated content and for sure you will lower your bounce rate.
6. Write Shorter Paragraphs
The value of spare time has never been more important. Nowadays, nobody will read a huge block of text even if it includes amazing information. This is just how our generation thinks.
For this reason, it is widely known that it is better to use short paragraphs. Even if you end up having a big paragraph – don’t worry! Just use the logic of the text and split it into several small pieces. You will be amazed by the results.
?7. Improve Your Website’s Design
A bad or old looking website could cost you many future customers. An attractive website design will be always appreciated and appealing to the users.
If you are using one of the well-known CMS options, improving your website’s design can be a piece of cake. Remember – simple is always better in the aesthetics field!
8. Make Your Site Easy To Search
People sometimes neglect the importance of internal search, but in fact, many users will directly search what they need from your home page. However easy your navigation is – they will directly fill in the search box.
For this reason, your internal search must work perfectly and at a fast manner. Put the search box at a visible spot on your home page and see the results.
9. Make Your Site’s Navigation Effortless
Easy navigation is a must if you want the visitor to stay locked on your website. A lot of people recommend heat maps as a good way to determine how useful your navigation is. Simply use Google Analytics to improve your CTR by checking the “In-Page Analytics”.
10. Don’t Use Pop-ups… Unless They’re Exit-intent Pop-ups
Are pop-ups annoying or useful? This debate has been going for a couple of years now and the correct answer is still not completely clear. If asked, most of the visitors will state that pop-ups are annoying but sometimes you can see an interaction increase by using pop-ups. This is why we need to use them with huge caution.
Using an exit-intent popup is a compromise that will possibly bring you the needed benefits while still keeping your bounce rate low.
11. Focus On Attracting The Right Audience
It is always better to focus on a specific segment of users and not trying to attract the whole market. You need to be positive what your right audience is and select the proper keywords exactly for that part of our society. Your content needs to speak their language.
Select your keywords properly to avoid attracting the wrong audience that will not bring any sales. Targeting is crucial nowadays.
12. Include A Single, Clear Call To Action
Including two or more call to action, buttons may often confuse your visitors. Think from their point of view…and, on the other hand, think in terms, what exactly you want from your visitors and use only that call to action button. That way you will kind of channel their thoughts.
13. Fix Broken Links Issues
Broken links are really annoying for your visitors. Having broken links increases your bounce rate and damages your web performance. Fixing those broken links should be a priority! This can be achieved easily, using Google’s Search Console or other external services like Screaming Frog or Online Broken Link Checker.
14. Create An Awesome 404 Page
Even if you fix all occurring broken links at some point in the future one may come up. For this reason, it is better to be prepared with the 404 page that should be displayed. Show class with it! Create an interesting 404 page that could be even useful. Add a search box and humor even – everyone will appreciate it.
15. Keep Your Blog Fresh With the Right Content
Last but definitely not least you need to keep your content updated. Nobody wants to read again an article that is two years old. Users want to read new information that is up to date. It is no coincidence that Google uses content freshness when forming your ranking factor.
When the content is updated, always change the “last updated” date as well. That way your visitors will know they are dealing with adequate information.
As a summary, your bounce rate should not be underestimated as it is a crucial signal for your success rate. We took it seriously and determined which simple actions help in this aspect. This is why we made this useful list and hope to bring profit to your website and business.
If you follow and adopt the above mentioned actions your bounce rate will drop and this will eventually lead to a growth in sales. Don’t leave anything to chance – make the right moves – act now!
Progressive Web Apps Brought A Lot Of Excitement, But What Is It All About?
Technology is evolving constantly. New products, services, protocols and features are announced on a weekly basis. Even so, some innovations stand up among the others because they make the way we live and do business easier and definitely better.
The public welcomes modernization with excitement and there is a reason why. The newest addition to that list of awaited new options is the “Progressive web app” which might change web application development fundamentally. In this blog,?we are going to share the key factors that will make the progressive web apps a top tier web application development option.
1. What is A Progressive Web App?
A Progressive Web App is a web app that brings the app experience that we know by now from our mobile devices – directly, through the web. This basically means that we won’t have to install an application on our device but can still experience its full potential over the web.
Progressive Web Apps are bound to change the web app development business as they are dependable, agile and bring a smooth experience that is quite appealing to the user.
2. What Is So Special About It?
Every progressive web app is designed with very rapid load times and thus disposes of quite a lot of steps that are needed to access certain info or components straight from the website.
Something special is that these apps have some ‘intelligence’ that catches the behavior of the user, his preferences and that way delivers a better, personalized encounter. Progressive web apps do not require any kind of download as they are opened directly from the browser.
3. What Are The Key Features?
- The biggest advantage in terms of web app development is the offline functionality that allows the application to remain working in the background and ‘capture’ the behavior of the user.
- Layout that is highly responsive and navigation that is even easier than a desktop website on mobile.
- Push notifications that endorse the user to get the outline of any message or update that would usually wait for a log in.
- Web application development was always dependent on data usage so the fact that progressive web apps have very low data usage is definitely a good thing for the people that have to live with slow internet access.
- All types of hardware are accessible. This includes camera, microphone, screen orientation and geolocation access.
- Progressive web apps are discoverable in search engines as they are – simply said – a website. So in terms of SEO these apps are way ahead the current apps.
4. Google Requirements For An App To Be Progressive
- While using Google Chrome, the users need to visit the hosting site at least twice before the browser shows the installation prompt. With this verification method not every visitor will be blasted with prompts as you will need to show some interest.
- Having a secure connection to the progressive web app is a must. That way the user feels safer and also some safety against hijackers is added.
- A valid JSON Manifest should be installed. Providing a .json data extract allows the service worker to cache the information and use the app shell to load CSS rules that bring an offline form with the full UI potential.
- A valid service worker needs to be installed because it is in charge of caching all files, delivering push notifications, data manipulation and content updating. This script works separately from any website or application that already exists on the web server.
5. Some Cons Do Exist
Despite all good innovations that these apps bring to the web application development world some criticism exists. For example, some progressive web apps do not support desktop browser and can work only on mobile, which is not a good thing in our view.
Other Cons Include:
- Not every progressive web app uses links for their page structure that makes it undiscoverable by search engines.
- Insufficient native API access.
- No App Store listings.
6. In Short
Progressive web apps are the next big thing when it comes to web application development. They provide an entirely new user experience and are showing great conversion and bounce rates.
As a final conclusion, we need to say that a progressive web app is a blessing to a website but does not hold much weight SEO-wise.
The web application development spectrum is evolving constantly. What the user wants is of most importance and the new features are designed in this aspect. The newest addition to this line of products is the progressive web app that is orientated towards the better user experience.
When Talking About Online Business, Hiring The Right Specialist Is A Primary Issue
In the world we live in, we cannot neglect the importance of technology in our lives. With the invasion of Internet tons of information, education and goods are shared instantly throughout the globe. This graciously opens the labor market towards new positions, qualifications and work etiquette. But how reliable are the new options??technology in our lives. With the invasion of Internet tons of information, education and goods are shared instantly throughout the globe. This graciously opens the labor market towards new positions, qualifications and work etiquette. But how reliable are the new options?
Waking up early in the morning, driving to the office and talking to people whom we don’t like is a real pain in the neck. And we have to do it every single day of the workweek. This is one of the main reasons for the rising of the freelancer work profile. Working as a freelancer has been trendy for a couple of years now and many people in our social environment took the freelancer work-profile by heart.
The real question arises when you need to hire a professional to help you in your business or finish what you have started. Should you go for the traditional way and contact a digital agency or find a freelancer who could also do the same work. This dilemma is real and ongoing for many people. This is why we want to help those in need by sharing some differences between the two work profiles and questions you need to ask yourself before making the final decision.
1. Is The Budget Everything?
Probably the first question that every CEO asks is ‘How much is it going to cost?’ Every new project is primarily measured by the numbers. This is why pricing is a top priority when choosing between a creative agency and a freelancer.
Hiring a freelancer will be definitely cheaper for a single short project with set requirements. However, appointing a freelancer might end up costing more in the long run. If many things need to be done you will probably need to hire another freelancer for the other aspects of your plan. This sounds easy but it might be a real bummer as you lose more time while finding the right person.
On the other hand hiring a digital agency is the better solution for a bigger, more complicated project. When going with a company you pay a full package price and not for multiple service providers.
2. Don’t Be A Cheap Skate
And while we are talking about the budget let’s say things straight. Great things cost money! That’s how it is both with freelancers and digital agencies. Everybody knows his price so if you are a big company and expect quality don’t spare money. Everything invested will pay off eventually.
Sometimes going with the cheaper option costs more in the end as you have to hire another person to fix what was wrong with the previous attempt. Not to mention that valuable time is lost.
3. The Size Of The Project Is Vital
As we said in the first paragraph it is all about the extent of the job.
For example, if you want just some small graphic designer work done it will be better to hire a freelancer. If he is a specialist in the needed area – BINGO – you have a winner. As we know, freelancers are specialists in one specific area, maximum two. So if you need cross platform work to be done it will be very hard (if not impossible) to find a real professional who can do all of it.
4. Teamwork For Bigger Projects
In contrast, when you hire a creative agency this problem disappears as a company has professionals in various areas. Team members will fit in where needed and should even do it faster and with fewer revisions.
Another plus is that when working with a company you don’t have to worry if all phases are going as wanted because there is an appointed project manager who is there to do exactly that.
5. Add-On Services
Other than that, a digital agency can also offer certain services or products that you didn’t even think of.
- Writing blog content
- Designing and arranging newsletters to a mailing list
- Updating your social media profile
- Developing a whole yearly marking plan
- Covering on key performance indicators
Even if you think that these points are not of primary importance – they will certainly help your business.
6. Our Verdict
Solving this dilemma will always be a hard task, but you should ask yourself the important questions that we laid in this text. You have to ask yourself: how important is the budget; what amount of work needs to be done; do I know what I want or I need help?
Basically, if you need something minor to be done in a specific area and you have an idea what is needed – hiring a freelancer should work just fine. On the other hand, if you have a big business idea but don’t know how exactly to accomplish it – it is a better idea to go with a digital agency that could help you in all your needs.
Starting an online business is often a tough job. If you want everything to be perfect from the start you will probably need help from professionals. Whether it is a small web design job or building a whole online catalog, the right people need to be selected…and as it seems this is not an easy task.
As the variety of offered professionals is huge we have to think wisely before choosing. Nowadays the big dilemma is between hiring a freelancer or a digital agency. Both options have their pluses and if you are having difficulties with the same question – this article should give you a clue what is the right decision for your case.
With Support From Google, Kotlin Can Bring Android Development Into A New Stage Of Its Existence
Nowadays everybody has a Smartphone in their hands. No boundaries exist, so it is kind of logical that the mobile development industry is advancing more and more. The user demand exists and everybody is becoming more knowledgeable and involved on the topic.
In times like these, the evolution in technology always brings something revolutionary, something that changes the game and is fortunately beneficial for the consumer. In our opinion the game-changer this time is Kotlin, and the fact the Android development process would soon fully support it proves it.
Kotlin is a statically typed programming language that has many unique and useful features, including the fact that it is totally ‘inter-operable’ with Java frameworks and in short has no limitations. Let us share our 7 lucky reasons why someone should adopt Kotlin into their working habits.
1.????? The Open Source Factor
First of all, Kotlin is an open source language which makes it very accessible. Converting existing Java code is handled through a single-click tool and has never been as easy.
You can build Kotlin apps using normal Eclipse, Android Studio or IntelliJ IDEA. Besides that, learning Kotlin from scratch is also not that hard as many beginner courses exist and are accessible over the internet.
2.????? Data Classes that are Easily Written
The ordinary data class in Java contains too much boilerplate code that needs to be skipped in order to find out what this class is really about. The Kotlin programming style allows you to write an identical ‘class’ in an easier manner, with less typing and less mental effort involved.
3.????? Aimed Against Null References
Many people see the main advantage of Kotlin in the fact that it does not compile code that returns or assigns a null. This is far different from Java where this is a pretty common complication and was even referred to as to the ‘billion dollar bug’.
With Kotlin’s nullable types, this risk of null references in the code is reduced substantially. The language is type-safe and the intention of the Kotlin programming team was to create a safer language than Java.
4.????? Function Extending
Kotlin supports extension of functions thanks to which methods can be added to classes without making any changes to their source code. This feature is somewhat similar to Scala’s implicit methods. In Kotlin, adding methods on a per-user basis to classes is possible and might be very useful in your Android development routine.
5.????? When Speed Is Needed
Sometimes we lose a lot of time in our Mobile development process until we write the whole needed code, because unfortunately, everything needs to be explained in Java.
Luckily enough, Kotlin can help you in that because the compiler is able to understand the ‘meaning’ of the code and even finish lines like assuming types in variable declarations. You will be surprised how much time does this save you!
6.????? Mixing Java And Kotlin In Your Work
As we said, in the beginning, your new Kotlin development skills might even come in handy in your old apps. Let’s say it straight – you can mix the two languages in your Android development work and without an effort.
Kotlin has actually compiled to Java 6 bytecode so calling Java code from a Kotlin class works like a charm. With this function, you can worry less about adding lines that are unsuitable to an already written code.
7.????? It matters That JetBrains Are?Involved
JetBrains had proven themselves as an enterprise that creates quality development tools suitable for professionals. JetBrains is responsible for Android Studio which is the official IDE for Android development. Other popular programs in their production line are IntelliJ, AppCode, and PyCharm and they are also quite popular in the mobile development community.
Another forthcoming plus is that Google and JetBrains are intending to move the language to a non-profit organization which will definitely serve as some affirmation that the future of Kotlin will not depend only on one company’s decisions.
As a conclusion, we might assume that Kotlin programming is the future of mobile development as it was announced as an official language for Android development just last month. Many huge companies are now using Kotlin along with other programming languages.
The fact that the amount of code increased from 2.1 million lines from 2016 to 10 million lines in 2017 is just an ongoing proof that it will be used more and more in the future. Is it worth it to switch? Well…it depends on your preferences but if you are into Android development you will have to get acquainted with Kotlin sooner or later.
Mobile development is advancing at a fast pace and Google’s announcement that full support over the Kotlin programming language is coming might just shape the future of Android development. We already see some trends for this and they cannot be a misunderstanding.
Kotlin programming could bring a new era for mobile development because it is an open source programming language that is safe, tool friendly and easy to learn. Not to mention that it is 100% interoperable with Java but lets you cut off your Java code by 40%. In short, it is a good idea to try it out now, because if you like it you can be ahead of your competitors.
How Can We Accomplish More with Some Simple Good Practices
Making the right decisions when it comes to the marketing aspect of your mobile app solutions has become a real scientific matter. The key factors are a lot and need to be considered very carefully in order to work.
Recently the necessity of a landing page for mobile app solutions has been discussed more and more. A landing page is a web page that contains all valuable information about your application. Some refer to it as just another burden that you have to take care of. The truth is that an app landing page is something beneficial for your products and this is why we are going to share 5 reasons why your app needs a landing page.
1. Create a Landing Page As Soon As Possible
Your marketing actions need to commence way before the official start of your app. Even if your Android app development process is ongoing, once the main concept is done, the landing page will fit in just the right timing. Creating the branding materials of you application essentially means buying the proper domain name that reflects your product’s nature.
Creating an initial landing page will cooperate in legitimizing the brand of your application by showing its logo, color palettes, and typography. It will also help potential clients to find some needed information ahead of its official launch in the popular app stores.
2. Using the Beta Testers’ Opinion
Every software product needs proper testing. The same applies to Android app development. The main plus in using this reason is to increase interest by uncovering more and more from your application. Screenshots, videos, technical details, and any other additional materials will raise awareness around your mobile app solutions.
When aiming at beta testers it is crucial to connect your app landing page with any social media channels that are being used. Nowadays the easiest way to relate your Android or iOS app development progress to your future users is via social media. Letting people view your app’s landing page will give you valuable comment and opinions and the earlier they come – the better.
3. Obtaining Valuable Feedback through Your Landing Page
Maintaining an app landing page gives you quite more options when feedback is wanted. When we are talking about iOS app development we need to point out that iTunes Connect does not provide much data on the conversion rates and this is some quite strategic data. The same applies to Android app development as the Google developer console does not provide you with vital information like how many downloads you get from a certain number of views.
By using an app landing page this important data can be obtained quite easily. By using Google Analytics on your landing page you can also access useful referral clues as to which approach works and which doesn’t.
4. How to Organize Your Launch Day Actions
The full website revealing should happen when your app has been just launched. The perfect scenario is to do it simultaneously. Once the application is online your app’s website should include all the technical details, support and download links, documentation and the pricing options of course. The information collected before the launch should be used very carefully in your full website for marketing purposes.
Another beneficial factor is that the app landing page can be easily optimized with corresponding keywords and this will aid your targeted clients in reaching your application. This all happens via your app landing page, so why not use it properly?
5. Retargeting As an Important Business Factor
As long as we are human, we are bound to make mistakes. Nobody gets everything perfect on the first try. This is why retargeting is so vital for your success. Retargeting is basically a form of advertising in which the marketing actions targeted to clients are based on their previous interactions.
Using your app landing page will let you track users who just visited and did not download the app. Once involved, these potential clients just need a final push in order to download the product.
As you see having an app landing page might bring that missing sparkle in your Android app development process. Offering mobile app solutions has never been so intuitive and the formula for that is no secret. We just gave you some good options, now it is your turn to make it work!
Nowadays, creating a great app is not enough for definitive success. The market is moving fast and many resources need to be reserved for marketing. Fortunately, this doesn’t mean spending a lot of money because there are alternatives which also work. One perfect example is having a well-organized app landing page. Maintaining a good landing page will be beneficial for your products and this is why we are going to share 5 reasons why your app needs a landing page and how it should be used.